Leakproof is a funnel audit for businesses that sell on a booked call. You pay for every click. Then leads go quiet, skip the call, or never see your reminder. Type your page address and watch us mark up your funnel, in about a minute.
acme-coaching.example/masterclass
9:41
Audit log31 applied · 3 n/a
Replies to your emails arriveOK
Your emails reach the inboxLeak
No broken links or buttonsLeak
Buttons easy to tap on a phoneOK
Fits and reads well on a phoneOK
Nothing blocks the page on arrivalOK
Main button on the first screenOpportunity
Ad source saved with each leadOpportunity
Claims that agree with each otherOK
Result claims with a disclaimer close byOK
No live code on test or throwaway hostsOK
Booking is openOK
One clear next stepOK
Site icon and link previewOK
No insecure contentOK
Ad pixel installed and firingOK
Call time and calendar buttonsN/A
Calendar in the same flowN/A
Phone number with text consentOpportunity
Qualifying questions in a good orderN/A
Form is short and easyOK
Privacy policy and terms linkedNote
Live chatNote
A way to reach a personOK
Answers to common questionsOK
Proof: testimonials and reviewsOpportunity
Images sized and compressedOpportunity
Video near the topOK
Clear headline at the topOpportunity
Page size (judged gently)OK
Video shows up fastOpportunity
Main content appears fastLeak
Secure, direct connectionOK
Page loads without errorsOK
3 leaks
7 money opportunities
21 fine
7 only a real lead can check
34 checks in the scan · 31 applied to this page · 3 didn’t apply
Fig. 1Example scan of a made-up page (acme-coaching.example).Your scan marks up your own page.
Who runs this
A new studio. No fake testimonials, logos or case studies. Run by a media buyer who has run crypto and finance ads on Google. We know crypto, trading and finance education best: the Deep Dive’s review also checks your claims against the Meta and Google ad rules for financial offers.
Screenshots and results are deleted after 30 days, unless you leave your email to keep them at a private link. Privacy policy
§ 01Where leads leak
Six places booked calls go missing
Your ads get people to raise a hand. After that, a funnel can lose them in the same few places. Fix them and the same ad spend can book more calls that show up.
Fig. 2 · A made-up example: where 100 leads goExample
100leads raise a hand
−22slow first reply78
−9bare confirmation page69
−8one reminder, no reasons61
−7reminders in spam54
−6“is it legit?” unanswered48
48show up to the call. Same ads, same spend.
52 lost after the click
Illustrative numbers, not client data. The sixth leak, ad compliance, hits before the click: rejected ads never reach anyone.
No promises the ad can’t back up; a risk notice where the platform asks for one
Why it costs
A claim the ad can’t back up can get it rejected and the ad account restricted. A rejected ad never reaches anyone.
2After opt-in
2 / 6
Speed to lead
Often
A first reply hours later, by email
Our target
Under 5 minutes, by text or a call
Why it costs
A lead is most interested right after they opt in. A first reply hours later, and only by email, can come too late.
3After booking
3 / 6
Confirmation page
Often
A thank-you and nothing else
Our target
A 1–4 minute video: what happens next, and why it’s worth showing up
Why it costs
The page right after booking is the one page every booked lead sees. If it only says thanks, it does nothing to get them to the call.
4Before the call
4 / 6
Reminders and value emails
Often
One reminder, no reason to come
Our target
About 5 touches by email and text, each with a reason
Why it costs
One reminder is not a plan. People need reasons to show up, not just a time: an answer, a story, the agenda.
5Delivery
5 / 6
Spam folder
Often
No DMARC on the sending domain
Our target
SPF, DKIM and DMARC set up, reminders in the inbox
Why it costs
If your reminders land in spam, they don’t exist. “Sent” is not the same as “seen”. Since February 2024, Google’s rules for Gmail require DMARC for bulk senders; without it, confirmations and reminders are more likely to land in spam. Source: Google’s email sender guidelines.
6Research
6 / 6
Reputation
Often
“Is it legit?” threads on page one, with no answer from you
Our target
Page one answers “is it legit?” with your own proof
Why it costs
Leads search your name before the call. One unanswered “is it legit?” thread can be enough to cancel.
Which of these can we see from outside?Free · about a minute · we only read public pages.
§ 02How it works
How it works: free scan, top 3 fixes, live test, build
You don’t need a call to start. You see the problems first, then decide.
about a minute
1Scan
Type your page address. We read the public page and your email settings, and mark up what we find.
Free
right after the scan
2Top 3 fixes
Every check counted, no score. Leave your email to unlock your top 3 fixes.
Free
within 5 business days
3Deep Dive + Live Test
You answer a short form. AI reviews every public page of your funnel first; then we run a live test on it as a clearly labelled test lead, the last check. A person checks everything before you get it: your report, a personal video and a 30-minute call.
In your own tools: fast follow-up, a confirmation page that sells the call, reminders that reach the inbox. Then we go through it again as a test lead.
Quoted after your test
…then we test it again
§ 03The math
What a better show rate is worth
Put in your own numbers. The result is a simple estimate, not a promise.
Worksheet A · Show-rate valueEstimate
Calls that show75 → 98
Sales per month15.0 → 19.5
Extra revenue per month (estimate)$22,500
same ads, same sales team
How it’s worked out: booked calls × (show rate after − show rate today) × close rate × average sale. It assumes your close rate stays the same. It’s an estimate, not a result we promise.
Find where your funnel leaks →
§ 04Inside the Deep Dive
What you get in the Deep Dive + Live Test
Not a PDF of opinions. Where a finding shows on your page, it’s circled there, and your own lines are rewritten. With your permission, a clearly labelled test lead goes through your funnel the way a real lead would. We rewrite the messages you really send, record a video for you, then talk it through with you on a 30-minute call.
Fig. 3 · Drafted by AI, checked by a personExample1 / 3
acme-coaching.example/masterclass
Marked on your own pageWhere we can point to the spot, the report marks it on your own page, with a close-up.
Competitors3 compared
Check
You
Rival A
Rival B
Rival C
Proof on the page
No
Yes
Yes
No
Booking on the same page
No
Yes
No
Yes
Risk notice
No
Yes
Yes
Yes
Says what the call is for
No
No
Yes
Yes
Competitors, comparedUp to 3 similar businesses, found by AI and set next to your funnel.
9:41
AAcme CoachingAI assistant · text
Within 5 minutes of the form
Acme Coaching: Hi Sam, it’s the Acme Coaching team. Thanks for applying! Want to pick a call time now? book.example/call
The lead: Is this legit? I’ve been burned by a course before.
Acme Coaching: Fair question. We coach new team leads, live, in small groups. Read our reviews, the low ones too.
The lead: OK. Saturday at 11 works.
Speed to leadTemplate texts for the first minutes after the form, labelled as templates.
Inbox 12 emails
Acme Coaching0 minYou’re booked: Saturday at 11:00 AMConfirmation
Acme Coaching+2 hAny questions before our call?Value
Acme Coaching+1 dWhat a first month looks likeValue
Acme Coaching+1 dWhat it costs, plainlyPrice
Acme CoachingDay ofSee you at 11:00 AMReminder
You’re booked: Saturday at 11:00 AM
AAcme Coachingto you · right after booking
Hi Sam,
You’re booked for Saturday at 11:00 AM with Jordan.
Before the call, take five minutes with our short guide. It covers:
• how the program works, week by week • what it costs, and the payment options • what we are not: no signals, no managed money
Talk soon, Jordan
Template emails, labelledTo compare with what you already send. The messages our test lead receives are rewritten one by one.
AI drafts these from your public pages. In the Deep Dive + Live Test, a person checks every finding and removes anything wrong before you get it.
Fig. 4 · The live test and your video · by a personExample1 / 2
Friday 2 October
13:05
Test lead14:02We opted inThe form was sent as a clearly labelled test lead.
Email+3 minAcme Coaching: Booking confirmedLanded in spam.
Email+2 h 45 minAcme Coaching: Your strategy callFirst contact, after 2 h 45 min.
Text message+2 h 50 minAcme Coaching: Hi, Jordan from Acme Coaching here, I just emailed you…
Email+23 hAcme Coaching: Reminder: upcoming callLanded in spam.
Your video reviewAcme Coaching
8:40
0:00Your first screen
2:10The first reply took 2 h 45 min
5:30Your confirmation email went to spam
8:05The three fixes to make first
A personal video reviewWe walk you through your funnel, what our test lead saw, and the fixes that matter most.
The live test, by a personWe become a clearly labelled test lead in your funnel and log what reaches us, and when: the first reply, each reminder, inbox or spam.
Outlined in red: a leak our test lead hit.
Then we go through it all with you on a 30-minute call. Example data: Acme Coaching and acme-coaching.example are made up. What’s in the Deep Dive
§ 05Working together
Free scan, Deep Dive + Live Test, then a build
No.What you getPrice
01
Live leak scan
The live scan, marked up on your own page
34 checks, counted: fine, leaks and money opportunities
Every public page of your funnel checked by AI and by a person, a live test by a clearly labelled test lead, a personal video and a 30-minute call. Report and video within 5 business days of sending your answers.
A live test, a video and a call, by a person
Deep Dive + Live Test
$997Founding price
Founding price for the first 20 clients. The price rises after the first 20.
Tracking that tells your ad platforms about real bookings
A compliance pass on ads and pages
We build what your report and live test show is missing, in your own tools, then go through it again as a test lead. Quoted after your Deep Dive and call, once we know what needs fixing. Everything you’ve paid is credited, once. After a build we can re-test your funnel every month, so a new leak is caught early. That is quoted after the build.
No. The scan only reads your public page and public DNS records, and never fills in your forms. The one time we go through your funnel is the Live Test, as a clearly labelled test lead, and only after you say yes at checkout.
Do you need logins or access?
No. The free scan and the Deep Dive work from your public pages. No passwords, and no access to your ad accounts or CRM.
What if the scan finds nothing?
Then it says so. It counts what’s fine and lists what only a real lead can check. We don’t invent problems to sell you something.
What’s free, and what do I pay for?
The scan and your top 3 fixes are free. The Deep Dive + Live Test is $997 (the founding price for the first 20 clients; it rises after the first 20), with a live test, a personal video and a 30-minute call. A build is quoted after your Deep Dive and call, once we know what needs fixing. The $997 is credited in full to a build.
Is the AI report checked by a person?
Yes. In the Deep Dive, AI reviews your public pages first; then a person runs the live test, the last check, and AI drafts the follow-up findings from it. A person checks every finding and removes anything wrong before you get it.
Who does the Live Test?
A person, not a bot. We become a clearly labelled test lead in your funnel and log what reaches us, and when: the first reply, each reminder, inbox or spam. Then we record your video review and go through it with you on a 30-minute call.
Refunds?
Your Deep Dive is delivered within 5 business days of sending your answers (a few questions right after payment). If your calendar’s first open call slot is more than 3 business days away, delivery moves to 2 business days after that slot. If we miss that date, you get a full refund. The details are in the refund policy.
What happens to my data?
Screenshots and scan results are deleted after 30 days, unless you leave your email to keep them at a private link. We don’t sell data. More in the privacy policy.